For generations, we always see present in our kitchens
and homes those green and yellow scrub sponges that have been consistent to our
everyday cleaning. 50 years later, our partners in the kitchen and the home has
evolved and expanded to even mops and brooms.
This year, Scotch-Brite™ celebrates its 50 years in the
country through service. A simultaneous clean up initiated by the brand in
partnership with local government units as a way of paying thanks and giving
forward to the community.
Reggie Pulumbarit, VP for Consumer & Office Business
of 3M Philippines said Scotch-Brite™ thought of initiating the campaign to
instill a sense of responsibility among their own employees, some of whom are
residents of municipalities of the clean-up, to inspire citizens at large to
continue to do small tasks for their city. It was decided by the brand that
beyond cleaning, Responsibility, Bayanihan, and the spirit of volunteerism are
within its abilities to create a stronger and even better partnership with the
communities and homes.
“We wanted to take advantage of this simple opportunity
to communicate that good citizens can do more than just vote, we can also do
our little share to make our immediate environment clean and functional.
Because we had products that can clean, we thought of making these products
available to the schools so they can make the schools and classrooms functional
again at the earliest possible time“ Pulumbarit said.
The clean up was conducted in 4 schools, mostly used as
precints for the elections, namely, Maximo Estrella Elementary School in
Makati, Malabon National High School in Malabon, Rizal Technological University
in Mandaluyong, and IMUS Pilot Elementary School in Cavite.
Members of these respective schools, city volunteers,
local government offices (including the Department of Environmental Service and
City Administrators) and 3M Employees all worked together to pick up campaign
debris and swept, mopped and cleaned up the schools grounds.
Danilo Villas, department head of environmental services
in Makati, said that they are thankful for the partnership between the
government and private sector initiated by 3M and acknowledged the need for
more similar collaborative efforts for government projects to really take off
and become standard practice.
“Thank you for
this first garbage-free election in our city” ‘This symbolizes our goals
towards creating a clean environment and aiming for clean governance”.
Scotch- Brite™ has also been present in the clean- up of
hospitals, orphanages and other public schools, beyond these clean ups is a
company directive of awareness to the nation’s needs, placing efforts to
environments where they can help.
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Scotch-Brite™ Brand offers
brilliant cleaning tools to make the world a brighter place. Scotch-Brite™ is
available in all leading stores and supermarkets. Scotch-Brite™ is trademark of
3M.
3M captures the spark
of new ideas and transforms them into thousands of ingenious products. Our
culture of creative collaboration inspires a never-ending stream of powerful
technologies that make life better. 3M is the innovation company that never
stops inventing. With $30 billion in sales, 3M employs about 88,000 people
worldwide and has operations in more than 70 countries. For more information,
visit www.3M.com/ph or
like 3M.Philippines on Facebook for news and updates.
The No. 1 direct selling homecare company in the
European Union has made Virlanie the beneficiary of its September promo that allocates
a portion of its product sales for the Foundation.
Ina Quiogue, Stanhome World Philippines president
said that a portion of every purchase of its home care and family care products
– First-Mate Gel Disinfectant, Honey Cream Hydrating Hand and Body Lotion, Hugs
and Kisses Sweet Burst Cologne and Hand Repair Treatment Gel– for the whole
month of September will go to the Stanhome-Virlanie Fundraising Project.
Stanhome World, based in Paris, France and a member
of the French-owned beauty group Yves Rocher, is passionately dedicated here
and abroad to women’s well-being and concerns such as a high-quality home, healthy
children and a cared for family.
Virlanie founded by Frenchman Dominique Lemay reaches
out to abandoned, abused, neglected and orphaned street children and is
celebrating its 20th anniversary in 2012. 
Quiogue said Stanhome World Philippines chose to
support Virlanie not just because of its French origins but because like the foundation,
SWP avidly pushes for children’s rights. “Wherever it is in the world, Stanhome
World supports charities whose thrust is to help children. Because of that
commitment our products are carefully designed and formulated with family and
environmental health in mind.”
