Michelin, the
pioneering brand in electronic tire development, made London’s public bus
transits safe and ready for the summer Olympics crowd, with tires equipped with
Michelin’s latest innovation in tire technology. Called Radio Frequency
Identification (RFID) Chips, the new technology allows for quick, safe and
efficient evaluation of tire conditions.
The new
“communicating” tires provide a breakthrough solution to improving road safety.
Combining the Tire Pressure Monitoring System (TPMS) and RFID chips installed
in the tire, the device helps check the tire pressure and conditions and link
to a data processing system. After seven years of thorough testing and research
plus thousands of manufactured chips that validate test phases, the technology
was introduced to 85% of London’s city buses in time for the 30th
Olympic Games.
The small
RFID chips require no batteries and instead are activated by the radio waves it
receives during scanning. The users may input their own data and update them as
well. It can last longer than the tire itself, shave time in vehicle
maintenance and provide cost-efficient vehicle operations.
With
Michelin’s “communicating” tires, the transit operators only need to use an
electronic reader that automatically gathers information about the tire’s
condition and history. Now, instead of physical check-ups that may be dangerous
to the operators, a more reliable system of monitoring tire conditions
guarantee that the passenger vehicle tires will last longer, be more accurately
traceable, reduce fuel consumption and avoid the need for frequent and costly
replacements.
The Michelin Group: A major player in
the British urban transport system
The figures
speak for themselves. With 33,000 buses covered by service contracts
(representing 80% of the country’s bus market) and a 100% market share for four
of the five largest British bus transport companies and a 50% share for the
fifth, Michelin is eminently qualified to provide bus fleets with end-to-end
tire management solutions.
What’s more,
85% of all London buses are fitted with MICHELIN tires. More than just buses,
these highly original vehicles – with their bright red color so well-liked by
tourists – play both a symbolic and an indispensable role in urban mobility and
at the same time are rightly considered to be one of the city’s cultural assets.
About Michelin (www.michelin.com)
Dedicated to
the improvement of sustainable mobility, Michelin designs, manufactures and
sells tires for every type of vehicle, including airplanes, automobiles,
bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles.
Michelin employs 115,000 people, has sales organizations in more than 170
countries and operates 69 production sites in 18 countries throughout five
continents. The company also publishes travel guides, hotel and restaurant
guides, maps and road atlases and offers electronic mobility support services,
on ViaMichelin.com. Research and innovation development is being taken care of
in technology centres in Asia, Europe and North America.
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