Stanhome World Philipines celebrates a year of earning mothers’ trust

Mothers are the toughest customers around. Meticulous and discriminating, these women believe that their homes and families deserve only the best. It takes a lot to earn a mother’s trust.

Carmina Villarroel is no exception.  Despite being an accomplished movie star, TV host and businesswoman, Carmina is a Mom first and foremost who personally oversees the needs of her family.  She considers herself an expert in cleaning, fixing, and organizing her home, a skill she has honed since she was young and fighting the dust that causes her allergies. “I learned early on to make sure that every room and surface in the house is germ and dust-free,” Carmina says. “To provide a healthy home and the best care for your family, you have to use the best products.” 

She’s a cautious Mom. Carmina searched far and wide for topnotch home solutions, and found Stanhome World, a trusted Home Care brand in Europe for over 80 years. Stanhome World was launched exactly one year ago in the Philippines and offers a wide range of high-quality Home Care products that have been tested and proven to be effective. Carmina is one of the brand’s biggest fans.

“Stanhome has a complete line of home care products to clean the home. They meet my strict standards in caring for my family,” she says.

She says two of her favourites are the dish-cleaning power duo of Magic Spiral and Degreaser. “I love Magic Spiral because it not only removes the dirt and oil from dishes without scratching them, it doesn’t attract germs and bacteria like a regular sponge.” Carmina recommends using Magic Spiral -- a tough nickel-chrome-and copper scrub that is tough but gentle -- with Degreaser, a fresh-smelling formula that removes grease effectively – even in cold water. “They make a great kitchen cleaning team,” she says.

Carmina also raves about other kitchen helpers: Clear the Air Refrigerator Deodorizer and Catcher Gel Hardened Grease Remover (They’re “so easy to use!”); bathroom cleaners (Active WC Toilet Bowl Cleaner is “super effective”), and air fresheners (“Stan-wick Pine is a must-have for the home because it makes the whole house smell clean and good.”) 

The hardworking mother of two first tried Stanhome products a year ago and became one of Stanhome’s many fans. Stanhome World Philippines started out in the country in March 2011 with just six branches. It now boasts of a nationwide presence with 13 service centers scattered all over Luzon, Visayas, and Mindanao.

As Stanhome celebrates its first anniversary, Stanhome World Philippines President Ina Quiogue says the company hopes to reach out to more Filipino mothers through its commitment to putting the family first. “Our company motto is “Changing lives”, and we are dedicated to helping mothers make their lives easier nationwide. Each Stanhome product underwent extensive research and the strictest testing to match Mom’s high standards. The product benefits are personally demonstrated by Stanhome representatives to show mothers how amazing Stanhome products really are.”

Ms. Quiogue is happy that once they saw the results for themselves, Stanhome World Philippines was able to gain the trust of Filipino mothers all over the country.